‘Better days are built on Breakfast’

We got the opportunity to create a campaign which champions the importance of breakfast for all. Showcasing Kellogg’s commitment to supporting Breakfast Clubs and Foodbanks across Europe, working to ensure that nobody goes without.

The result was a heartwarming ‘slice of life’ TV spot which raised awareness of Kellogg’s work whilst celebrating breakfast. We achieved this by casting real people with real stories. Something we had never done before but a process we really enjoyed!