‘No Clues’

High blood pressure is often called the 'silent killer' because it has no obvious symptoms.

Meaning even the greatest detectives would be stumped by this mystery, due to the complete lack of clues. But for our target audience those aged 50+ and with ITV true crime shows topping their watchlists this campaign practically wrote itself!

With around 3 in 10 people in England going undiagnosed, our campaign successfully drove 117,546 additional visits for blood pressure checks.