This Counts as Care

We took part in The Creative Shootout 2024 at BAFTA London.

1 brief, 4 hours, 8 teams and 8 judges.

Amazingly we won and started working with the Creative Shootout Charity of the Year 2024, Carers UK!

Did you know 71% of unpaid carers took up to 2 years to identify themselves in the role because they saw themselves primarily as family or friends?

Our ‘This Counts as Care’ campaign for Carers UK aims to halve the time it takes for people to recognize themselves as unpaid carers. By holding up a mirror to the shift in responsibilities between family, friends, and neighbours hopefully carers across the nation will get the support they deserve, sooner.